What You Can Expect
Here's what to expect when you hire me to work on your PPC account...
Proper Research
Let the brainstorming begin! Whether it's a new campaign build or the optimisation of an existing account, research is key and not taken lightly. Understanding the
product/service that we're offering,
our position in the market and the competitive landscape puts us in a strong position to make informed decisions.
Leveraging data from existing marketing channels can often uncover opportunities for growth in PPC. Effective keyword research, compelling and accurate ad copy, and consistency of
message between
Search Terms > Ad Copy > Landing Page Content > Call to Action, must be planned and implemented effectively. Ongoing analysis, management and optimisation is key to maintaining
growth and preventing
any mis-allocation of budget.
Laser Targeting
If you're doing PPC right then you should be attracting the highest intent traffic that is available. Think about it - somebody is actively searching for your product
or service at the very moment
we're showing ads!
My years of experience enable me to target keywords and phrases that indicate a buyer or an action taker - not just people browsing or gathering information. I group keywords and
ad groups by match
type and by theme, which not only ensures high quality scores from Google (lowering your cost per conversion and increasing your ROI) but also makes sure that every ad served is
seen by exactly the
right person, at the time they're ready to take action.
Comprehensive Build
I build bespoke campaigns with a clear focus on achieving our goal, whether that's more sales, sign-ups or downloads you can be confident that campaigns are properly
structured, take advantage of the
latest innovations and cover all bases when it comes to extensions, ad types and formatting.
My written English is excellent (even if I do say so myself) giving us an advantage when writing text ads that are accurate and compelling - there's no copy/paste going on here! I
always produce
multiple ad variations in order to split-test, adapting based on performance. Over time these regular tweaks compound until we have a suite of ads that crush your competitors.
Proactive Optimisation
All the hard work involved in creating a successful PPC campaign is one thing, but without the constant management and optimisation the performance of a
campaign can quickly drop off. This is not a
"set and forget" marketing tool, in fact poor management after launch is where a lot of business owners and agencies go wrong and start to lose money.
I have the knowledge and skill required to ensure that campaigns *stay* successful. It’s my job to frequently check the progress of your campaign, monitor performance in fine
detail and optimise as
necessary to reduce your cost to acquire a customer.
