418 Leads Generated in 30 Days

Giraffe Money are a consumer debt advice agency and packager for personal insolvency cases operating in the United Kingdom. Before I started working with Giraffe Money, their PPC performance wasn’t as good as they wanted it to be. They needed somebody that could adapt to their ultra-competitive industry and gain an edge

over their well established, high budget competitors. Since we started working together, the number of conversions has increased by 227% while remaining below the target CPA.

418

Leads Generated in 30 Days

37%

Increase in Click Through Rate

-12%

Decrease in Cost per Acquisition

+227%

Increase in Conversion Volume

How I did it:

Thorough KW Research
Niche Campaign Approach
Restructured Search Campaigns
Device/Location Bids

Giraffe Money saw a significant boost in conversion volume, an improved click-through-rate across the campaign and a reduction in the overall cost per lead. The approach is now being adapted for a major national social and paid search advertising campaign.

PPC Lead Generation for Giraffe Money

418 Leads Generated in 30 Days

How I did it:

Giraffe Money saw a significant boost in conversion volume, an improved click-through-rate across the campaign and a reduction in the overall cost per lead. The approach is now being adapted for a major national social and paid search advertising campaign.